What Makes Marketing Campaigns Targeting People with Wearables and Smartphones Unique

Marketing Campaigns

As wearable technology becomes more widely adopted, marketers are starting to take notice. And yet, people with wearables and smartphones aren’t just any old audience: they’re an incredibly receptive audience that expects personalization in their interactions with brands. In this article, we’ll look at how you can use targeting features like location-based targeting and interest-based segmentation to get your campaigns noticed by people who are already on the lookout for relevant offers from brands. If you like to buy Spotify playlist followers, then you should consider Subscriberz. 

People with wearables and smartphones have high expectations 

Wearable and smartphone users have a heightened awareness of the data they generate. They expect to be able to use the information they generate in a relevant way, not just for selling products.

They also expect their data to be used in a personalized way; if you’re using my Fitbit information to market me something unrelated, I’m going to be upset. This is one reason why it’s important for marketers who are targeting mobile users with wearables or smartphones: they need your audience’s trust before you can start building your relationship with them by offering targeted marketing campaigns that speak directly to their needs.

People expect their data to be used in a personalized way

Whether it’s for wearables or smartphones, people expect their data to be used in a personalized way—not simply to sell them something. And this is where your marketing team has an opportunity to get ahead of the game.

Take the example of Nike’s Fuelband: when users sign up for the service and link their device, they’re asked what kinds of activities they’re interested in tracking so that Nike can get an idea about their fitness levels. As long as these goals are reasonable and relevant (e.g., “I want my heart rate higher than 145 bpm”), then people will feel comfortable providing personal info that might otherwise go unrecorded by other apps on their phone (or even just lying around on social media sites).

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The same goes for Facebook: although its News Feed algorithm has become more opaque over time (and there are still plenty of questions surrounding how its team thinks), one thing is certain: if you want your posts seen by friends and family members who frequent your page regularly–or even just those who check into things occasionally–you’ll need someone at HQ who knows what makes them tick; this means having access not only into all sorts of data points but also being able to make sure those metrics correlate with real-world actions taken by actual human beings within our ecosystem.”

Work out all the technical kinks, and make sure you’re targeting a receptive audience.

The first step in designing a campaign is to identify the target audience. If you’re targeting people who wear smartwatches, for example, it’s important that you know how many of them are available in your area and what kind of devices they use most often.

Once you’ve identified the right audience, it’s time to start thinking about how best to reach them with information about your product or service. This can mean using social media platforms like Facebook or Instagram; creating custom apps (like one dedicated specifically to mobile users); or simply making sure that every customer has access via their smartphone so they don’t have any reason not feel connected no matter where they are at any given moment (or even asleep).

Once this basic groundwork has been laid out by marketing professionals—and assuming there aren’t any major technical hurdles along the way—the next step would be finding ways for those same individuals who have already been targeted by marketing campaigns before suddenly becoming aware again after being forgotten about temporarily due factors beyond anyone’s control such as weather conditions affecting satellite transmission quality during periods when nothing else was happening around here except God knows what else.”


The wearable technology industry is still in its infancy, but it’s growing fast. In the coming years, we can expect to see more brands and companies using wearable technology as part of their marketing campaigns. This means that marketers will have to think carefully about how they are targeting people with wearables and smartphones so that they can get the best results possible from their efforts.

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