Whether you run a small restaurant, tech business, retail store, or anything in between, you’ll immediately know who the largest competitors are. For example, in the tech world, there’s Microsoft, Meta, and Google. In fast food, there’s McDonald’s, Wendy’s, and Taco Bell. When it comes to retail, you’re looking at Amazon, Walmart, and Costco. With so many enormous competitors, small businesses can often feel as though there’s no way to compete, but this just isn’t true thanks to innovations in technology.
Dominating Your Niche
Before you can take down your largest competitors, you have to fully understand your niche and plug the gap in the market. After you’ve finished taking care of those ignored by large competitors, you can start thinking about how to grow your services to cater to the mainstream.
If you don’t believe in the slow and steady approach, just take a look at Facebook’s background. Originally, the platform was a social media tool exclusive to Harvard students. Then, it expanded to other universities. If you’re currently registered on Facebook, you’ll know the rest of the story.
Accessing Advanced Tech Tools
Small businesses often have enough revenue to cover the basic costs of the business and invest back into it for growth. Unfortunately, this means a lack of funding for the latest-gen tech tools, which are essential in today’s climate. Luckily, there are third-party businesses out there that understand this gap in the market, and they exist to facilitate small business IT Services. Not only do they grant access to the latest tech tools, but they’ll also take care of IT functions to free up your time.
Scrappy Social Media
Social media marketing is central to success in 2023, but it doesn’t have to overtake all other marketing efforts. To get the most out of minimal resources, you need to create a scrappy marketing plan.
The best way to get started with a scrappy social marketing plan is to talk with your team, as some of them may be weary of the change. Next, you’ll need to utilize the data at your disposal – the majority of social media platforms have powerful analytic tools. Once you’ve communicated with your team and gathered all useful information, you can implement scrappy techniques like COPE (create one, publish everywhere) and micro-campaigning.
People use large businesses because they’re household names, so it makes sense. However, not every large business is great when it comes to delivering outstanding customer service. If you’ve ever had to jump through hoops to contact a business, you’ll understand where we’re coming from. With your humble beginnings, you need to fill the customer service void by making sure all of your contact streams are transparent, manned, and have quick response rates. Thanks to advances in AI/ML tools, you should have no problem taking care of this.
Competing with large enterprises can feel daunting, especially for a small business with minimal resources. However, if you focus on dominating your niche market first, you’ll find that trust trickles over into other markets.