With nearly 5 billion smartphone users globally, your site must be mobile-friendly.
Regardless of the device they are using, users should have a consistent experience and encounter the same content and features on all devices. Focus on the following elements to improve mobile SEO:
Improve the Site’s Speed
Prioritize improving your loading speed to improve your website’s mobile SEO. According to research, site speed is an important factor in customer retention. People have shorter attention spans and expect immediate results in today’s fast-paced world. As a result, even minor delays on your mobile site will cause users to abandon it. Nothing is more aggravating than a website that takes forever to load.
Consider implementing the following techniques to increase the speed of your website for better results:
- Upgrade Your Website Hosting: If you are using budget hosting, then your site shares server space with many other sites which can result in slower loading speeds. Upgrading to a better plan with a top-rated hosting company like Kamatera will pay off in the future.
- Optimize Your Images: It’s important to scale your images properly to ensure a fast-loading website. Instead of using 3000×2000 pixel images, consider resizing them with tools like ImageOptim or WP Smush. This reduces the file size of your images while maintaining their visual appeal.
- Minimize Your Code: Every request your site makes affects its speed, so it’s important to keep these requests as small as possible. Using minimal code can help with this by reducing the number of files that your browser needs to load.
- Improve website performance: You can improve website performance by indicating which website elements remain static in the browser cache. This enables the browser to save them, reducing delays. When the user returns to the site, the browser will only download new content.
- Reduce the number of redirects: A redirect is triggered when a requested page cannot be found. Although redirecting can be made functional, it is preferable to clean up your site by repairing moved pages and deleting inactive links. Furthermore, redirects can cause your site to load slowly, so it’s better to use direct links.
Prioritize Seamless User Experience
Providing an exceptional and enjoyable user experience to all website visitors can result in higher rankings on Search Engine Results Pages (SERP).
For starters, analyze your users’ actions and identify the elements with which they interact the most. If you want users to call you, make sure your phone number is prominently displayed and easily accessible. Similarly, if you aim to boost sales, utilize a call to action button such as “buy it now” that encourages mobile users to click on it.
It’s important to remember that users become frustrated when they have trouble navigating buttons, tabs, links, or menus on a website. As a result, you have to use these design elements to highlight your mobile site while maintaining functionality.
Mobile devices have smaller screens which means that choosing the proper font size is also important. All in all, you can avoid losing potential customers by designing your website in a way that provides a seamless experience for your visitors.
Ensure that the site is highly responsive
Another important aspect of improving your mobile website is ensuring its responsiveness. Google, as the leading search engine, strongly encourages responsive sites that adjust to the size of the device’s screen. This method allows your website to use a single URL, which helps Google in comprehending and indexing its content.
To avoid complications, choose a website theme that is already adjustable to different screen sizes. You can use developer tools to test how well your website design scales. If your site doesn’t adjust properly, you should consider switching themes for better results.
Use Structured Data Effortlessly
To improve your mobile SEO, you must include structured data that allows search engines to easily understand the content on your website. This opens up a direct line of communication with search engines like Google and Yahoo, which leads to more traffic to your website.
To avoid confusing search engines, your mobile site must contain the same structured data as its desktop version. Seeking professional help to add structured data to your website is always a good idea.
All in all, failure to make your website mobile-friendly can result in missing many revenue-generating opportunities. You have to realize that optimizing your website’s mobile performance is no longer an afterthought, but rather the new baseline.