Why Are Audi Cars Considered as Luxury?

When we think of luxury in automobiles, the first things that come to our mind are high-tech, premium materials, superior build and lavish interiors. According to market research, while many brands fail to comply with all the above-mentioned points, one company that does this well is Audi Cars.

A premier name in the luxury car segment, the Audi brand has come to be known for its high-quality craftsmanship, wide range of features and amenities that are not typically found on other cars. In this blog we are going to tell you the reasons why Audi car models are considered a luxury.

Audi Cars are Well-crafted

Audi cars are known for their attention to detail and high-quality craftsmanship. Every Audi car is made with precision and care, and this is evident in the finished product. Audi cars are also built to last, with many models lasting for years without any significant issues.

Audi Cars Offer a Wide Range of Features and Amenities

Audi cars offer a wide range of features and amenities that are not typically found in similar cars. For example, Audi cars offer a variety of high-end features such as heated seats, navigation systems, and premium sound systems. Audi cars also offer a higher level of comfort and convenience than most other types of cars. Attractive Features of Audi includes intelligent Matrix LED headlamp, smart air-suspension, Audi MMI and the Audi Quattro technology.

  • All Audi models come equipped with ‘Audi Multi-Media Interface’ which provides users access navigation, entertainment, interior features, and personalised suspension settings (air suspension) at your fingertips. 
  • In addition, the Audi Connect app lets users control the car from the outside. 
  • Designed 35 years ago for a competitive advantage in rallying, the Audi Quattro technology is considered as the best AWD system on any road going car
  • The intelligent Matrix LED headlamp uses radars on the front end of the car to illuminate specific parts of the road for better visibility

Audi Cars Models in India

Currently, the brand offers a total of 12 models split between sedans, SUVs and EVs. Here is the complete list:

Sedan – 

This category houses 5 Audi car models currently- A4, A6, A8L, S5 and the RS5. A4 Sedan is Audi’s entry-level sedan and has recently been upgraded with new colours and features. The starting price of Audi car in India is Rs 43.12 lakh (ex-showroom). The flagship model of the sedan line-up is the recently launched A8L, which is priced at Rs 1.32 crore (ex-showroom). 


Audi SUVs are the most desirable SUVs if you want to enjoy your drive with comfort and luxury. The brand has many options to choose from the entry level Audi Q3 to the flagship RS Q8. Starting price of Audi’s SUV range is Rs 44.90 lakh (ex-showroom) and extends to Rs 2.18 crore (ex-showroom).


Shifting its focus towards more sustainable products, the company has introduced two EVs in India- e-tron and the e-tron GT. Available in both the SUV and Sportback body styles, these new EV models offers exciting proposition to new car owners. 

Audi Latest Updates

The latest launch from Audi India includes the introduction of a limited edition Q7 model. Available on the technology trim, the new model gets exclusive Barrique Brown colour along with enhanced appearance package with running boards, Audi Ring foil in silver and Quattro entry LED.

There is good news for EV lovers too. Audi India is investing heavily on EV charging infrastructure. It plans to complete installation of 100+ chargers across 60+ cities in India. The dealership of Audi India will be equipped with a 22kW charger. It’s worth mentioning that Select SAVWIPL group brand dealerships will also be equipped with a 22kW charger.

Upcoming Audi Cars in India

As of now, Audi has one confirmed launch for next year – The Audi A3 2023, which is expected to start at Rs 35 lakh (ex-showroom). Apart from that, Audi is expected to introduce, A6 e-tron, Q6 e-tron and Q4 e-tron among others in the country soon. 

The USP of Audi is Vorsprung durch Technik, which means “Being Ahead through Technology”. Audi has been ahead in its technical features then its contemporaries. Audi is unique from other car brands in terms of its commitment and style. So, if you are looking for a luxurious car that will provide you with years of driving pleasure, an Audi car is a great option.

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