How to Tweak Your Mobile App UI to Ensure Smooth Buyer’s Journey?

Creating a stellar mobile UI design is a challenging task for many mobile app designers. The design world is changing at a faster pace, the UX landscape is transforming and new technologies are replacing the previous ones. Staying up to date with the recent UI design trends is important to implement the advanced user interface design elements to your mobile app. Making some tweaks in your mobile user interface design will improve user experience and make the user journey smooth.

The goal of following the latest UI design trend is to make your mobile app user-centric and intuitive. From the app’s features to data architecture and content, the UI design of an app includes a lot of aspects. Mobile app design and development teams should carefully implement UI design trends to maximize user engagement, increase user retention and conversion rate, and increase ROI.

Let’s explore some mobile app UI design trends to improve your app’s functionality and create a memorable user journey.  

1.       Voice-Enable Feature

Creating a voice user interface design is the latest mobile UI design trend that can offer increased functionality and improve customer engagement. Implementing voice technology to your mobile app will increase convenience, accessibility, and productivity. Voice user interfaces are gradually becoming a must-have for businesses to build a positive brand image and build lasting relationships with customers. With voice user interface designs, users can easily fill out forms, make requests, explore the app’s menu, and purchase products.  

Source: uxmatters

According to a study conducted by Voicebot.ai, more than 45% of U.S. consumers like voice-assistant features of their favorite mobile apps. People prefer this feature due to the high level of convenience as voice interactions are simple, allowing users to easily complete the task. With the help of a professional mobile app development company, you can easily integrate voice into your mobile app which will create an amazing UX.  

2.       Passwordless Authentication

Remembering a password is the most difficult task for users. Creating a password that is easy to remember is the leading cause of cyberattacks, resulting in the data breach. The trend of passwordless authentication is getting huge popularity as it offers convenience for users. Multi-factor authentication requires a system to verify a user’s identity due to different methods such as biometrics, mobile device, or security key. Now there is no need to remember long, complex passwords to access a mobile app.  

Many mobile app development companies are opting for passwordless authentication as it is an effective way to improve security features and prevent cyberattacks. Furthermore, it is the most demanding mobile app feature that can offer a better user experience. Enabling passwordless sign-in is a sensible decision to improve customer experience.   

3.       Animations

Integrating mobile app animations is a user-centric approach that can take user experience to a whole new level. Gone are the days when designers created static screens. Today, user interface design that uses animations to support fast and easy interactions has become a UX trend. In fact, animation has become the modern UI design trend that can increase mobile app functionality and usability. Incorporating animations into your mobile app allows users to better understand the process. For instance, you can use animations to provide visual feedback, show progress, and system status, and encourage users to get started.

A professional mobile app development company uses animations in mobile apps to delight users and grab their attention toward a specific feature. With mobile app animations, you can guide users on how to interact with the interface. For instance, you can provide visual hints to guide users on how to operate the app and build a sense of engagement.

Mobile app designers should understand the significance of mobile app animations and use them in the user interface design to make it more intuitive.

4.       3D Elements

Source: Tubikstudio 

The trend of using 3D graphics in web and mobile interfaces has become common. Many famous apps are using 3D images to create an awesome user experience. A mobile app development Dubai team can help you to integrate stunning 3D graphics into mobile app interfaces to grab users’ attention. Whether you are developing an eCommerce app, restaurant app, furniture app, or healthcare app, you can use 3D-rendered models and objects to create a higher level of interactivity.

With 3D visuals, you can hold a user’s concentration and encourage them to explore how a particular feature works, and convince them to interact with your app. This user interaction will increase the value of your mobile app, which will eventually increase user retention rate and increase your brand image.

5.       Augmented Reality and Virtual Reality

 AR/VR has been making groundbreaking changes in the mobile app industry since its inception. Integrating augmented reality and virtual reality technology has become a necessity for mobile apps. Presenting your products in front of your potential customers will become easier with the advent of AR/VR technology. It allows business owners to showcase products from different angles, to make purchase decisions easier.

Online retailers can use AR/VR technology to create virtual trial rooms so that users can try out different products and quickly make a purchase decision. Many famous brands such as Sephora, L’Oreal, and IKEA are using AR/VR technology in their mobile apps, allowing customers to try the product. If you are an e-commerce, fashion, or real estate brand and want to offer your customers a virtual in-store experience, then invest in AR/VR mobile app development. 

6. Chatbot in Mobile App

Today a number of service-based and product-based companies are implementing chatbots in their UI designs. It is an amazing way to engage with your customers and provide them with great customer support. Brands that provide quick replies to their customers’ queries can build long-lasting relationships with their customers. With chatbot’s UI in mobile apps, you can allow customers to easily interact with your brand and solve their problems. This way, you can better market your products or services and improve customer engagement rate. Furthermore, when you provide prompt responses to their queries, it will keep users hooked to the app and attract more users to your app.

You can integrate a chatbot in a mobile app UI design to improve the UX and customer service as well. Mobile app developers can design a good chatbot user interface with the help of avatars, response buttons, and voices that perfectly suit your brand personality. You can create a visually appealing chatbot UI that facilitates clear communication and helps make decisions.  

Over to You

These are a few UI design changes that you can implement into your mobile app to make it highly functional and engaging. All these UI design changes can improve usability, and accessibility and enhance the overall experience. Whether you are working on a mobile app development project or want to update the user interface design of the existing app, mobile app development teams should embrace new technologies and features to make mobile apps more intuitive. These UI/UX design trends will help you create an app that creates the best possible user experience and smooth customer journey.

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