This is just one of the film’s notable financial achievements. Ticket sales surpassed his $700 million, surpassing Marvel’s “Black Panther” to become the fifth highest-grossing film in North American history, and since its release in May, he has grossed $1.4 billion worldwide. I earned it.
Another sign of Maverick’s endurance is that the film has a box-office multiple of about 5.5x. This means that current domestic sales are 5.5 times his opening weekend total. Unheard of in modern Hollywood as the multiple for most big movies is around 2.5.
But “Maverick” fans kept coming back to theaters all summer long, and the film made at least $1 million a day for 75 straight days.
This kind of financial longevity not only speaks to the film’s quality (it earned a score of 96% on review site Rotten Tomatoes), but it also serves as an old-fashioned success story in a time when theaters really needed it. increase.
Hollywood doesn’t produce summer blockbusters like this anymore.
Some recent movies have done very well, like 2019’s Avengers: Endgame and 2021’s Spider-Man: No Way Home, but such releases are usually “front-loaded.” next week.
film that refuses to land
Delgarabedian isn’t exaggerating when expressing how important “Maverick” has been to theater owners and Hollywood this summer. The film accounted for his 13% of the total domestic box office this year.
But “Maverick” demanded the biggest screen possible, and in doing so, offered millions of viewers what it feels like to travel months, if not years, away to see a movie. It reminded me of
Tom Cruise and Paramount “put their hearts and souls into the moviegoing experience,” Dargarabedian said. “That gamble paid off big, and in the process cemented Cruise’s status as perhaps the last true movie star, while also proving that nothing beats the cinema experience.”
Can either of those films fly high? Time will tell. But for now, Hollywood and theaters are still enjoying the movie Maverick, which refuses to land.