$1,500 ‘option’ now mandatory on GMC, Buick and some Cadillac models

A three-year OnStar subscription is only standard on all these models, according to GM spokesman Patrick Sullivan. However, if the customer chooses to decline the service, the $1,500 will not be refunded.

OnStar provides subscribers with emergency service contacts, navigation assistance and other help with the assistance of a live operator. The electronics required for service are installed in most GM vehicles, regardless of whether the purchaser purchases a subscription. With a subscription, it can also be used to stop stolen vehicles when requested by police. doing. GM says the service has more than 15 million subscribers in the United States.

Buyers of new GM vehicles generally sponsored Free trial subscription. Purchaser may choose to subscribe to the Service as desired. Currently, all GMC and Buick models and Cadillac his Escalade include his three-year subscription. It is now standard equipment, but is listed as an option on the vehicle’s price list and on the brand’s website. CNN Business himself attempted to deselect his OnStar option when pricing the Cadillac Escalade on his website at Cadillac.com, to no avail. His OnStar subscription for three years remained ticked.

Sullivan said most Buick, GMC and Escalade buyers opted for OnStar subscriptions anyway, making it easier to make it the standard. He declined to say exactly what percentage of buyers voluntarily chose to subscribe to the service, except that it was more than half.

GM CEO Mary Barra said subscription services are expected to be a big driver of the company’s revenue in the future. GM will also offer subscriptions to services such as Super Cruise, a hands-free highway driving system, and is experimenting with in-car shopping.

Source: www.cnn.com

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