With lingerie catwalks and fascinating television ads televised, the cultural phenomenon that was Victoria’s Secret before 2020 can be difficult to understand in the post-MeToo world. Once a multi-million dollar feminine fantasy, it’s sophisticated, fringed with 12-foot-high angel wings, wearing lace-trimmed thongs and Diamante push-up bras. Only athletic models quickly became a parody. So Gauche It’s hard to imagine that it was taken seriously. But the new Hulu documentary, Victoria’s Secret: Angels and the Devil, published today, explores exactly why and how.
Director Matt Tillnauer’s three-part series traces the rise and fall of one of the most successful retailers in the United States and around the world, with the social background that enabled the brand to prosper and its knees. I let you do it first.
“Sex as a form of women’s empowerment was sought after in the most popular stories of the time,” Tilnauer said in a telephone interview. “Then Victoria’s secret we once knew was caught up in this cultural quake and basically drowned in the tsunami. It doesn’t happen very often, so it’s worth a look. think.”
The documentary unearths a nasty link between Victoria’s Secret and Jeffrey Epstein. credit: Hulu
In the late and early 1990s, Victoria’s Secret was endorsed by a variety of media outlets, from “Sex and the City” to Calvin Klein’s original 1995 campaign, which included the slightly covered Mark Wahlberg and Kate Moss. Riding the wave of sexuality feminism as an empowerment. ..
But in 2019, shortly after Victoria’s Secret Chief Marketing Officer Ed Lazark told Vogue he didn’t believe that “transsexuals” belonged to the brand’s runway, the final of the megabrand. The end is-the show is fantasy. “An explosive interview with Lazark saying that the plus-sized Victoria’s Secret Catwalk has no public interest has caused public anger and model rebellion, but the story is more than a poor in-house culture and outdated leaders. There are things.
Cultural earthquake
“Angels and Demons” records a series of failures that ultimately led to the company’s reputation, including Victoria’s Secret entering the junior market through the Tween Girl brand Pink. Victoria’s Secret has begun including the pink segment in its main catwalk show, using the same hypersexual approach that helped build the women’s brand. And children’s toys.
“Looking at it with wisdom, it looks so wrong, but it was just on that hilarious path,” Tyrnauer said.
Hulu
Even the exciting teenage Justin Bieber, who had already won two platinum-selling albums at the age of 18, was hired to play on the runway-consolidating the appeal of underage viewers. rice field. “My sister’s children were very excited,” said Dorotea Bath Jorgensen, a former pink model who walked with Beaver in 2012, in a documentary. “I was 10 and 12 at the time, so I’m sure I’ve achieved my goal.”
The documentary includes interviews with former employees and executives, including two former CEOs, a casting director and a former angel (a model that once represented the brand). The company that influenced proto-Instagram to women who spread unrealistic body standards, and the rampant culture of retouching, which means that even noble angels struggled to maintain fantasy. Reflected.
Tyrnauer paints pictures of company-wide misogyny and sexual misogyny. Former executive Charlene Ernest recalled the wall of seemingly mysterious male leaders of Victoria’s Secret, including Lazark and chairman and former CEO Leslie Wexner. ..
Chairman and former CEO Leslie Wexner resigned from the brand in 2020. credit: Hulu
“We followed a single vision unattainable with this bomb about how men see women,” Ernest said in a documentary.
In addition to considering Victoria’s Secret as a cultural brand, “Angels and the Devil” delves into the company’s connection with the late Jeffrey Epstein, who was charged with a underage girl in sex trafficking in 2019. According to the documentary, Epstein was Wexner’s intimate business partner and personal friend who used the brand’s cash to meet young women by pretending to be a show or campaign recruitment. In this series, she believed she was interviewed for work as a catalog model for Victoria’s Secret in 1997, but instead went to Alicia Arden, a woman who said she was attacked by Epstein at a California hotel. Includes an interview with.
Wexner’s lawyer made a statement to the filmmaker, who said, “It’s clear that it’s against company policy to confront Epstein and suggest that he’s somehow involved in Victoria’s secrets. And Epstein is forbidden to do so again. ”
Some ex-models and employees talk about misogyny and the culture of sexual misogyny. credit: Hulu
“Collective” regeneration
It’s a story that isn’t over yet. In 2020, Wexner resigned and sold a majority stake in the company. A year later, Victoria’s Secret announced a complete rebranding as a new comprehensive “VS Collective” led by women such as Megan Rapinoe, Eileen Gu and Paloma Elsesser. “Angels and the Devil” investigates whether these efforts can cause a turnaround.
Tyrnauer has been granted access to old internal marketing messages and emails from the new team leading the brand change. “The new company seems to be heading in the opposite direction of the old Victoria’s Secret,” he said. “They gave us unprecedented access to their archives.”
“It’s not my place to be optimistic for them,” Tilnauer said. Great for surfing the spirit of the times and taking advantage of cutting-edge cultural trends to make billions of dollars. “
Add to Queue: Invisible Aspects of Fashion
Like Tyranuer’s series, this Netflix documentary analyzes Abercrombie & Fitch, a cultural phenomenon in mass market fashion. The lewd marketing strategy of the brand, a giant in the 1990s and early days, has been criticized in this movie. The film also explores the problematic history of allegations and accusations of sexual misconduct by the company for discriminating against black, Asian-American, and Hispanic employees.
Released in June, this documentary, currently only available on Sky and Now TV in the UK, opens the curtain on modeling, one of the world’s most fascinating careers. A three-part series based on Guardian’s research by journalist Lucy Osborne details the exploitation often faced by young women in the industry and is a former model abused by powerful agency executives and CEOs. Features a heartbreaking testimony from.
Organized by CBC investigative journalist Timothy Sawa, this podcast is a Finnish and Canadian fast fashion mogul Peter Nygård with an international retail empire accused of multiple counts of sexual abuse by more than 80 women. The story of the guard.
Journalist Amanda Maru, who writes for the Atlantic Ocean, delves deeper into how digital development is changing not only how to shop, but what to buy. Some fast fashion giants are looking at sophisticated trend measurement algorithms to eliminate guesswork about what consumers want to buy. Are physical designers endangered?
Odel’s Vogue Editor-in-Chief Anna Wintour’s biography gives readers a glimpse into the early life of the industry’s Jaguar Note. With intimate letters written by Wintour’s father and explanations from early collaborators and close friends, this book is one of the most powerful and mysterious women in the fashion world, and I’ve seen it in a complex way. Provides a record without.
Source: www.cnn.com
