For entrepreneurs and B2B marketers, LinkedIn is the go-to platform for lead generation. With 870 million prospects present on this platform, you can connect with anyone, regardless of the location.
However, due to such a large user base, it’s not easy to find and connect with the ideal prospects manually. It takes a lot of time and energy to do so. Thus, marketers are using different technologies such as marketing automation tools, to maximize their outreach and get more leads and sales.
What is Marketing Automation?
Marketing automation includes using software and tools to automate repetitive and boring tasks that take up a lot of time and energy if done manually.
As our focus is LinkedIn, we will be talking about the latest LinkedIn automation tools. Most B2B marketers today use these tools to automate campaigns, find relevant prospects, connect and engage with them, and send personalized messages and follow-ups that will otherwise take a lot of time if done manually.
The best LinkedIn automation tools automate your lead generation process while you can focus on core business tasks.
In this blog, we will show you how to use advanced LinkedIn automation to move the needle of B2B lead generation.
1. Search Highly Targeted Connections
In the realm of digital marketing, theirs is no rival to prospects’ targeting at LinkedIn. No matter which industry you belong to, you’ll always find people with who you want to connect, engage and build strong business relationships.
Advanced LinkedIn automation toolshave been specifically designed to automate such repetitive tasks and give your lists of the most relevant prospects in a short time.
No doubt you can find people manually, but it becomes very challenging when your target is finding thousands of relevant prospects.
Let’s suppose you want to find X people who belong to X industry. You put the relevant keywords in the LinkedIn search engine, and it will give you thousands of results. You’ll need to go through each profile manually to see which ones are the most relevant to you, ultimately consuming a lot of time.
Instead, a LinkedIn automation tool will create a list of the highly targeted prospects in a short time.
2. Use Automation to Increase Engagement
You can use advanced LinkedIn automation tools to maximize your engagement on this platform.
A user can set these tools to visit LinkedIn profiles and collect data. Your prospects will get notifications, and they will visit back your profiles. This way, more people will get familiar with your profile, and if you have an attractive one, they will also stay on your profile.
The good news is that you can also set the level of engagement using some of the best LinkedIn automation tools. For example, if you’re starting from scratch, you cannot visit thousands of profiles in one day as it will make LinkedIn suspicious of your activity.
To avoid this, these tools start small and automatically increase the number of profile visits as your network starts growing.
3. Personalized Outreach
Automation and personalization might sound like an odd combination. But the latest marketing solutions have even combined them for the betterment of the business world. With the latest LinkedIn automation tools, you can run highly personalized campaigns.
Why is it important to make your outreach personalized?
Personalization gives your clients that 1:1 buying experience that they crave. They don’t want any template and boring messages that everyone sends them.
Today, if you want to stand out among your competitors, you need to approach others with a highly personalized approach, and the best LinkedIn automation tools help you with that. These tools collect behavioral and demographic data automatically and give your customers value and content that matches their interests and needs.
Not just that, these tools also come with features that enable users to send highly personalized images, GIFs, and prospects’ avatars. Successful B2B marketers have been using LinkedIn automation tools to personalize their outreaches.
4. Better Sales Engagement
Once you have been able to generate lists of your ideal prospects by running a LinkedIn automation campaign, these LinkedIn tools can also route them to a CRM system. You can even automate certain messages and follow-ups to nurture leads until they are ready to convert into a sale.
5. Analyze Data and Metrics
Campaign performance metrics are directly associated with sales.
You can’t understand what’s working for you and what’s not without analyzing data and metrics.
For this, marketers need to keep a track of leads and campaign data to understand which strategy is working best for them.
The best LinkedIn automation tools come with a dashboard feature where you can analyze all the leads and campaign data in one place.
Once you understand the data better, you can make better strategies that will eventually help you win more deals and more sales.
6. Segment Your Leads
When you run asuccessful LinkedIn automation campaign, you might generate a good number of leads. However, you should know that not all the leads are there to convert.
Some leads are ready to convert and need most of your attention, while others are cold and might not convert for a long time. Thus, it would help if you segmented your leads efficiently to improve your targeting capabilities and then put efforts into making them sales-ready.
By segmenting leads, you’ll be able to know which leads are hot and which are cold so that you can use your efforts accordingly. Doing this will help you create a highly rich leads funnel that will facilitate both sales and marketing teams.
LinkedIn is such an excellent platform for B2B leads and sales that it is hard to think of a more viable option.
To fully leverage the potential of this platform, B2B marketers and sales reps are using the best LinkedIn automation tools to automate the basic repetitive tasks to speed up lead generation and reduce the time of their sales cycle. If you haven’t started using it yet, it’s time to dust it off and make it part of your marketing strategy.