Web Interstitial ads: What are they and how to use them

Over the years, multiple changes have been made, especially in business marketing. The use of interstitial ads has recorded a significant growth within the past few years and is currently used by many people in different parts of the world. Initially, the most common type of ads used by many people is pop-up ads and banner ads. 

The common problem that was experienced in the past includes the break up of the user experience, which triggered the phasing out of the pop-up ads through different technical methodologies such as the pop-up blockers. As the technology and innovation sector continues to advance and the introduction of other means of advertising, such as native, mobile, and video advertising, the pop-up ads have changed into great interstitial ads. 

In 2020, Google launched a new type of ad known as interstitial ads. The ads were launched after a period of in-depth research to ensure that the new kind of ads will introduce some changes within the industry and aid in the transformation of businesses. What are interstitial ads? This is a question that many people are on the lookout for to find answers to and clear the doubts in their minds. Let’s find out more about it! 

What are Interstitial Ads? 

The interstitial ads are also full-screen ads that cover the entire part of an active screen. It doesn’t matter whether the ad is floating on the web page in view or covering the entire screen of your mobile device. Like the name sounds, the interstitial ads tend to appear in the content that a particular user is actively engaging with. 

A good interstitial ads example is the ads that usually break within a particular play between different levels in a game. This mainly happens in natural transition points in a specific application or between the pageviews in most cases; this usually occurs only when you perform specific actions. Also, they are likely to appear before you get the access to a new page or another piece of content you intend to read. 

When the ad appears on your screen when working on something else, the remaining option is to close it. The ad always has an X sign on the top right corner that you can click, and it will disappear. All the non-video ads need to have an option that you can use to close them immediately. On the other hand, the video ads have a timing feature that appears before the X, where you can cancel them. 

The best part you need to keep in mind is that the main difference between the pop-up ad and web Interstitial ads is that the pop-up ad is likely to appear anytime; this affects the user experience. The web Interstitial ads only appear between a couple of web pages, making it a true interstitial. When the ads are displayed to the relevant audience, the prospects click on them to find out how whatever you offer can help them solve their problems. 

Why You Need to Use the Web Interstitial Ads 

The interstitial ads have the power to deliver better results in terms of ad impressions, increase the click-through rate, enhance revenue generation, and record a higher conversion rate. The revenue aspect is the most important part that many people consider since every business owner is on the lookout for unique means that they can use to increase their returns. 

Most business owners prioritize the application of web Interstitial ads since they have a significant impact on the general success of the companies. Provided that you target the right audience that can be interested in whatever you are offering, you are in a better position to record a remarkable return on investment. The larger size gives room for more creativity and enhances user engagement. 

The ads offer an incredible solution to digital advertisers who want to engage with their audience using a more advanced approach, given that all the attention is channeled on the ad. Due to the guaranteed results that the advertiser gets from using these ads, they are always willing to pay the price to enable them to generate better results that elevate their business performance. 

Given that every business advertiser has clear goals that they intend to achieve, the use of web Interstitial ads makes the process simple and the goals easily achievable. Once you pay the price and target your niche market audience, you will always be one step ahead of your top competitors. 

How to Set Up Web Interstitial Ads on Your Site 

Since web Interstitial ads guarantee better results when you execute everything flawlessly, many people want them on their sites. The issue is how they can set them on their respective sites to help in generating better results in the long run. However, Google only offers three different use cases for the interstitial ads. These cases include:

The ads are displayed to verify the age of those who visit your site. Various ads only allow the entry of individuals who have attained a specific period. If the content on your site is not meant for people of all ages, you can use the web Interstitial ads to contact age verification. 

The interstitial ads are mainly displayed between different web pages, making them appear as a traditional type of ads used in the past. 

They are applied in cookie consent, ensuring all individuals are given room to offer informed consent for cookies and trackers used when processing personal data. 

When using web Interstitial ads, there are various rules you must consider and things you must avoid at all costs. They include: 

  • Develop a Natural Flow

When you want to make the ad appear automatically, you should create a natural flow by ensuring that you have a great transition from one point to another. Create a clear start and stop issues using the user-based pause or the transition to enhance content engagement.

  • Maintain Frequency

As you create the ads, remember that too much disruption will likely turn prospects away. Ensure that you maintain a regular frequency of one interstitial ad per user within an average of one hour on every one sub-domain. Considering this principle will help you maintain a considerable frequency in your content presentation and display the ads without affecting the reader experience. 

  • Close and Exit 

On every interstitial ad that you create, you need to ensure that you have a clear close and exit button to make it easier for the users to close the ad. When readers experience challenges when they want to close your ad, they are likely to leave the entire page altogether, making it difficult for them to attain your goal. 

  • Maintain Respect

Always ensure that the interstitial ads only appear when nothing is playing. This includes things such as videos or audio. When the ad appears when prospects are playing videos or listening to the audio, it appears disrespectful and affects the user experience. 

  • Use Correct Links 

When generating the ads, ensure that the links you use are active and valid. The goal is to ensure that prospects click on the ads automatically leads them to the original business page where they can place their orders or seek clarification. This aids in fulfilling the customer expectations, and increases the conversion rate and the business’s general performance. 

Final Verdict! 

A website needs to have a better version of ads that guarantee better results in the end. Web interstitial ads are popularly known to help business owners skyrocket their sales within a shorter duration. But, there is a lot that you need to learn about the ads before you can set them up a d ensure that every aspect is running smoothly. Also, when generating the ads, you need to make the customer’s experience your immediate priority since you should not give the ads more room to the point that they affect the concentration of aspects. Ensure that you utilize the ads accordingly to get better results. 

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