Who no longer needs to print photos? Still in demand by some customers. Photo services drive traffic to these retailers’ stores, especially during peak holiday, graduation, and wedding seasons.
According to David Haueter, a longtime photography industry analyst and founder of consulting and market research firm Rise Above Research, more than 50 percent of photographic prints made this year will be sold in retail stores, totaling about 700 million. $86 million in sales.
About 4.2 billion 4-inch by 6-inch prints alone will be in stores this year, he added.
“People aren’t printing as much as they used to, but some people still like to print,” says Haueter.
According to Haueter, many consumers prefer to order photo prints and products from stores like CVS. This is because there are no shipping charges and you can get your items quickly. They often head to these drugstores to pick up other things as well.
CVS offers photography services in approximately 7,600 stores. “We continue to see strong demand for this service, especially around the gift-giving season,” a spokeswoman said.
More than 8,000 Walgreens stores offer photography services, said Raghu Valata, senior director of digital commerce strategy and planning at Walgreens. “Holidays tend to be a busy time of year for our photography business, with December seeing the highest turnouts,” he says Valata.
But Walmart, in contrast, has Fujifilm photo kiosks in about 3,700 stores, usually located in the electronics section of the store, and they are used frequently.
A Walmart spokesperson said it’s a service that “customers use fairly regularly,” including those who don’t have access to a computer to order print online. We keep our business.”