Why CVS and Walmart Are Still Printing Photos

In an era where most photos are bound by smartphones, CVS (CVS), walgreens (WBAs), walmart (WMT)Albertsons and other chains still offer photographic prints, greeting cards, books, film processing, and other services.

Who no longer needs to print photos? Still in demand by some customers. Photo services drive traffic to these retailers’ stores, especially during peak holiday, graduation, and wedding seasons.

According to David Haueter, a longtime photography industry analyst and founder of consulting and market research firm Rise Above Research, more than 50 percent of photographic prints made this year will be sold in retail stores, totaling about 700 million. $86 million in sales.

About 4.2 billion 4-inch by 6-inch prints alone will be in stores this year, he added.

“People aren’t printing as much as they used to, but some people still like to print,” says Haueter.

For retro technology and old gadgets endurance One reason is that it allows people to unplug from the constant ping-ping-ping of their devices.
In recent years, interest in film cameras has increased among Generation Z and millennials.Photography has become a popular hobby with camera sales reportedly Spikes on sites like Etsy (ETSY) When Ebay (Ebay)Even disposable cameras made a comeback With young consumers, like celebrities Chris Pine and Gigi Hadid have been spotted with them, sparking interest.

According to Haueter, many consumers prefer to order photo prints and products from stores like CVS. This is because there are no shipping charges and you can get your items quickly. They often head to these drugstores to pick up other things as well.

CVS offers photography services in approximately 7,600 stores. “We continue to see strong demand for this service, especially around the gift-giving season,” a spokeswoman said.

More than 8,000 Walgreens stores offer photography services, said Raghu Valata, senior director of digital commerce strategy and planning at Walgreens. “Holidays tend to be a busy time of year for our photography business, with December seeing the highest turnouts,” he says Valata.

Drug stores and other retailers have photo services in their stores, but that’s not the case for all businesses. Costco (price) When Target (target) We recently discontinued them.costco last year closed Photo centers at all 800 stores, tell the customer “On-site photo printing is no longer necessary due to the continued decline in prints,” and “Digital technology will allow consumers to do more with their photos.”

But Walmart, in contrast, has Fujifilm photo kiosks in about 3,700 stores, usually located in the electronics section of the store, and they are used frequently.

A Walmart spokesperson said it’s a service that “customers use fairly regularly,” including those who don’t have access to a computer to order print online. We keep our business.”

Source: www.cnn.com

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