McDonald’s Adds New Autumn Items

Starting September 14th, the chain will bring back the Cheese Danish. It’s a flaky pastry stuffed with sweet cream cheese, topped with buttery streusel and a light vanilla drizzle. McDonald’s says the limited-time offer is a “fresh interpretation” of similar pastries that were briefly offered in the 1980s.

It’s the latest example of a fast food giant using nostalgia to excite customers. Pizza Hut recently turned back time and reintroduced the logo From the 1990s. McDonald’s frequently revives McRibs.When Burger King temporarily returned the Whopper to the original launch price.
Cheese Danish joins the McCafé Bakery lineup. Assorted pastries It was introduced in 2020 to revitalize the once-sluggish breakfast sales. Cheese Danishes are available all day, as are other bakery items such as apple fritters, blueberry muffins, and cinnamon rolls.
By changing the breakfast line-up, McDonald’s was able to turn around sales during a critical time of the day. Wendy’s (Wen) Recently Expanded French Toast SticksA nostalgic item for children in the new school term.

According to a recent report from research firm NDP Group, morning openings remained stable in the second quarter of 2022, but menu prices were rising at other times (including lunch and dinner). was found to have decreased.

McDonald’s CEO Chris Kempczynski added on a recent earnings call that breakfast is “the best performing day” and feels good. If you remember, I think there were a lot of questions about breakfast a few years ago,” he admitted.

Sales at McDonald’s restaurants in the US that have been open for at least 13 months jumped 3.7% in the second quarter. This growth is driven by higher menu prices and regular menu ‘best deals’ and apps.


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