An investigation found that Juul deliberately marketed its products to young people, even though it is illegal to sell e-cigarettes to children.
The current settlement limits Juul’s ability to sell and market, including restrictions on marketing to persons under the age of 35, restrictions on in-store displays, restrictions on online and retail sales, and retail compliance checking protocols.
Juul said the settlement is “an important part of its ongoing efforts to resolve past issues,” according to an emailed statement the company sent to CNN on Tuesday.
“We remain committed to our mission of moving adult smokers away from tobacco, the leading cause of preventable deaths, while combating underage use, and we remain focused on the future.” the statement said.
Juul previously stopped selling most flavors and deleted its social media accounts.
Then, in June, the FDA ordered Juul to stop selling the product. The court blocked the FDA ban, so the product is still available in the US.
The $438.5 million settlement is expected to be paid over six to 10 years. States and territories involved in the settlement include Alabama, Arkansas, Connecticut, Delaware, Georgia, Hawaii, Idaho, Indiana, Kansas, Kentucky, Maryland, Maine, Mississippi, Montana, North Dakota, Nebraska, New Hampshire, New Jersey, and Nevada. It is included. , Ohio, Oklahoma, Oregon, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Utah, Virginia, Vermont, Wisconsin, Wyoming.