Instagram today has more than one billion users. Every user on this site is a potential customer of a business. However, the business must first get noticed to receive likes and comments.
A business may choose to purchase Instagram likes as it builds up a following. In fact, many companies choose this option much as they do paid Facebook ads. When purchasing likes, business owners should shop around to ensure they get a good deal. In addition, the business needs to implement tactics to increase organic likes. The following methods can be used to achieve that goal.
Take Quality Photos
Many people choose to take authentic photos and post them on Instagram. They want to show what life is really like. However, high-quality photos perform better on this site. These photos allow the viewer to escape reality for a few minutes. In addition, they provide the poster with more likes.
Don’t assume an expensive camera is needed to take these photos. Grab a smartphone and begin taking pictures. When doing so, use natural light and frame the shot. This will help to increase the number of likes the post receives.
Try Filters Until the Right One is Found
Certain Instagram feeds look like were all taken during the same photoshoot. Some people might think this would become boring to followers over a period. However, using the same filter consistently actually helps to cement the brand in the customer’s mind. They see this filter and immediately know which company the picture is for. This helps to increase likes, as the brand follower will often click this button or leave a comment.
Create Interesting Captions
The first line of any caption must draw the viewer in. They’ve seen the photo and want to know more. Provide them with information about the photo, possibly telling a story about the image in the process.
However, don’t create a single block of text. If the caption will be more than two or three sentences long, break it up into paragraphs. This makes it easier to read while ensuring the text looks visually appealing. At the end of the caption, ask a question. This will increase engagement and generate more likes.
Provide a Peek Behind the Scenes
Consumers want to know the people they are giving money to. In the past, five-and-dime stores were popular because everyone knew each other. Today, the internet tends to make commerce impersonal. Give followers a glimpse of what happens behind the scenes, as this helps to authenticate the brand.
These private moments help viewers build an emotional connection with the brand. This may be a storekeeper sitting at a desk placing an order or an emergency room doctor sitting down for a quiet cup of coffee after a long night of treating people. The photos show the individuals in a different light, which viewers love. This is an easy way to generate interest and increase likes and comments.
Instagram provides a way for people to connect. Business owners find they can engage with customers easily and receive more likes with the tips mentioned above. Try them today to see the results. This is one step every business owner can take to generate more interest in their offerings without spending a dime to do so.
Also Read: How To Protect Your Amazon Account.
