USC and UCLA join the Big Ten Conference to shake the college sports world

The two universities announced their intention to exchange meetings in separate statements on Thursday. Pac-12 said the move was “extremely surprised and disappointed.”

They will attend meetings with the University of Michigan, Penn State University, Ohio State University, etc., and create a 16-member conference comparable to the Southeastern Conference (SEC).

Less than a year later, a similar move rocked the world of college football when Texas and Oklahoma accepted an invitation to join the SEC from the Big 12.

According to the USC, Big Ten voted to accept both universities as members on August 2, 2024.

This shift will have a significant impact on future media rights agreements. The USC states that it will confirm its current transaction with Pac-12 until it expires in 2024.

“Ultimately, Big Ten is the perfect place for USC and Trojan horse athletics as we move into a new world of college sports,” USC athletic director Mike Bourne said in a statement. “We also benefit from the stability and strength of the conference, the athletic performance of the Big Ten institutions, the visibility, exposure, resource enhancement and the ability of the conference to expand our engagement with passionate people for student athletes and programs. Masu. Graduates from all over the country. “

The UCLA statement referred to increased opportunities for athletes to NIL in the conference, and references to trade in names, images and portraits. Last year, the NCAA allowed athletes To make money by signing autographs and endorsement contracts.

“Big Ten membership provides Bruins with exciting new competitive opportunities and a broader national media platform for student athletes to compete and showcase their talents. Specifically, this. The move enhances opportunities for names, images and portraits by increasing exposure to student athletes. A new partnership with entities across the country. “

UCLA also emphasized “improving TV time slots for road games,” acknowledging increased travel time to away games.

The Current members of Big Ten Illinois, Indiana, Iowa, Maryland, Michigan, Minnesota, Nebraska, Wisconsin, Michigan, Northwest, Ohio, Penn, Padu, Ratgars.

In that statement, Pac-12 said it would “continue to prosper” despite the departure of the two universities.

“We have long been known as the Champions Conference and are unwavering in our commitment to expanding its title,” the Pacific-12 Conference said in a statement. “We will continue to develop new and innovative programs that will directly benefit our membership institutions. We look forward to working with current and future members to open up the future of college athletics together. “

CNN contacted Big Ten for comment.

Source: www.cnn.com

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