Many companies have been on a spree of planning events; however, the COVID-19 pandemic changed the world. It has impacted such companies to much of an extent because of lockdowns. Nobody wants to get infected by such a deadly virus. Meanwhile, the companies opted for virtual events, and they started to evolve with benefits. Engaging with the audience has now become convenient and easy for companies like never before.
It has been two years since the COVID-19 pandemic took place, and now some companies are going back to the actual events. However, many of them don’t want to take any chances, and they still focus on avoiding public gatherings at events.
Virtual Events – What is the hype all about?
The events that the companies or organisers virtually organise make use of the internet. Here, the audience participates virtually instead of being physically present at the venue. From business displays to networking, everything is done online. Furthermore, it is not difficult to organise such events as compared to in-person events. The companies make use of enhanced software that helps them to engage the audience more effectively.
How in-person event is different from planning it virtually?
When it comes to an in-person event, the audience is at the centre. With the help of marketing strategies, the companies get the right targeting of people. Furthermore, effective promotions help in adding more attendees to the physical events. Meanwhile, if the number of people is less, the events won’t meet the needed expectation.
Similarly, virtual events also need marketing and promotional strategies to survive. Many entertainment businesses, educational institutes, etc., have opted for planning events virtually. To safeguard from COVID-19, social distancing norms came into force. It gave the rise in demand for the virtual platform along with users finding its worth.
However, there is a downside to everything. Companies who plan their events virtually need to get a better audience. But if the number of invitees goes in abundance, it can become a hassle. Furthermore, people who are not tech-savvy might find attending such events uncomfortable. They don’t want to keep their eyes glued to TV or computer screens for a more extended period.
Know different types of virtual events
Planning an event virtually can give a different experience to the company, the organiser as well as the audience. It is not a direct or permanent replacement for the physical event. However, technology plays a better role in enhancing such events. Here, we take a look at the different types of events that you can join virtually.
Webinars
If you have ever attended a webinar, you must know about how it works. A virtual webinar is a setup where the speakers share their content online with the attendees. Webinars are mostly one-way interactions using a video. However, some may involve two-way communication online. It may include a Q&A session to make it more interactive. In addition, the webinars are streamed live or recorded depending on the number of participants. The attendees become a part of the global meet online right at the comfort of their place.
Conferences
Another form of the webinar is the virtual conference which involves 2-3 days or more. Webinars may have less number of attendees; however, virtual conferences invite a large number of audience, speakers, etc. In addition, these conferences include sponsors similar to physical conference sessions. Furthermore, live polls, networking, and other engagement techniques keep the attendees focused.
Hybrid events
Events that are organised either virtually or in person are called hybrid events. Seminars, trade fairs, conferences, etc., all can fall under the hybrid events category. Such events help companies to engage the target audience in a better way.
Exhibition
Talking about the virtual exhibition focuses on the marketing & promotion tactics. Such exhibitions are set up in 2D or 3D models along with the goodness of AR/VR technology. Furthermore, the attendees can interact live with company information, and products, along with chat functionality.
Ending thoughts
So, which event are you going to attend next? Look for the best recording studio that invites audiophiles online. Engage with the event to make it a useful one.
